Most of us seem to have assumed that the Ltd in Ford LTD stands for ‘Limited’. As in exclusive, limited production, prestige. Not so, apparently. It seems there’s no definitive answer to the question of what LTD stands for in a Ford context. When reviewing the first LTD released in 1965, Car Life magazine couldn’t get an answer from Ford, and so presumed that it stood for nothing.

In Australia, popular opinion points to Lincoln Type Design - which is what Ford Australia PR told the local motoring press. It’s widely believed the local Ford PR people simply made that up in the hope that Lincoln prestige would rub off on the local product (Lincolns were never sold downunder). There are many who believe otherwise. It seems Ford has never produced a definitive statement on the matter, or if they have, I've never found mention of it.

The P6 Australian Ford LTD released in 1976 - for obvious reasons, known as the ‘Rolls Royce grille’ model..

A recent post on a Ford forum claimed to see a Ford hubcap in the 1960s with the words Lincoln Thunderbird Design. Another theory has it representing Limited Trim Designation.

Then there’s the book Super 60’s Fords which states LTD stands for Luxury Trim Decor.

A 1967 Ford LTD hardtop sedan with optional vinyl roof

They can’t all be right, and perhaps Car Life were right when they surmised that LTD doesn’t stand for anything in particular. It doesn’t really matter in the long run - the LTD badge appeared on some pretty damn cool cars not only in the US but also Canada, Brazil, South-East Asia and Australia…and that’s the important thing.

1967 LTD hardtop coupe - French Canadian brochure

So when you think of a Ford LTD you can make up anything you like - Luxurious Two Door, or Love To Death, but my favorite is Living The Dream.

The LTD nameplate lasted from 1965 to 1986 in the USA, while in Australia it soldiered on until 2007 as Ford’s flagship model. Though now long gone, the LTD name is fondly remembered by people across the globe for whom the LTD is a distinguished, luxurious and stylish car in the great American tradition.

Check our American and Australian Ford galleries.

1968 Ford LTD four-door hardtop - ‘the accent’s on luxury’

About the author

Raph Tripp is a passionate classic car enthusiast and writer, and founder of TunnelRam.net. If you wish to publish this article in part or in whole, please credit Raph Tripp and tunnelram.net . This is an original Tunnel Ram production ©2021 Tunnel Ram. All images remain the property of the original copyright holders.