1969-1978 - Lincoln Continental Mark III, IV & V

The Lincoln Continental Mark III debuted for 1969 and helped define the golden era of 1970s personal luxury cars. Built from Lee Iacocca’s directive to blend Thunderbird engineering with a Rolls-Royce-inspired grille, the Mark III quickly outsold competitors like the Cadillac Eldorado and Chrysler’s Imperial Crown Coupe. Its long hood, hidden headlights, upright grille, and trademark continental spare-tire hump became signature elements of the Lincoln Mark Series. The model also introduced major innovations—standard radial tires and early anti-lock braking—cementing its status as one of the most influential classic luxury cars of its time. Visitors browsing this Lincoln Mark III gallery can explore these defining design cues in detail.

The Lincoln Continental Mark IV (1972–76) carried these themes forward, adding larger proportions and the iconic opera windows, while the Mark V (1977–78) shifted to sharper, more formal styling and became one of the largest personal-luxury coupes ever built. With the transition from the 460 big-block to the 400 V8 and the eventual downsizing to the Mark VI, 1977–78 models represent the final years of the traditional full-size Lincoln Mark Series. These cars remain highly prized by collectors for their distinctive styling, V8 performance, and enduring visual presence. This gallery showcases classic Lincoln photos across the Mark III, Mark IV, and Mark V generations—highlighting why these models remain icons of American automotive design.