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  • SEARCH ALL CARS
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  • Two Wheels

The Holden Torana Archive: 1967–1980

From its humble beginnings as a four-cylinder commuter to its reign as a back-to-back Bathurst champion, the Torana is Australia’s ultimate "giant-killer." This archive documents the engineering and marketing that transformed a nimble compact into a V8-powered track legend.

The Six-Cylinder Giant-Killers (1969–1973) When the Monaro grew too large for the tight bends of Mount Panorama, Holden turned to the Torana.

  • The LC & LJ Series: Explore the era of the GTR and XU-1. Featuring triple side-draft Strombergs and race-tuned heads, the XU-1 famously conquered Bathurst in 1972 at the hands of a young Peter Brock.

The V8 Muscle Era (1974–1980) The arrival of the larger, locally designed LH and LX series brought a new level of dominance to the Australian road and track.

  • SL/R 5000: High-resolution scans featuring the 308 (5.0L) V8 powerhouses. From the aggressive SL/R 5000 sedans to the legendary SS hatchback (and sedans) that were modified to become the A9X Bathurst beast, these ads capture the peak of Holden’s 1970s performance.

  • Sunbird & Four-Cylinder Models: A look at the broader range, including the fuel-efficient Sunbird that kept the Torana nameplate alive during the global fuel crisis.

Models Featured: HB · LC · LJ · TA · LH · LX · UC · GTR · XU-1 · SL/R 5000 · SS hatchback

Tap images for full screen. Rotate phone for wide ads and use the info icon for details.

View fullsize  1968 Holden HB Brabham Torana - original print ad.
View fullsize  1969 Holden HB Torana print advertisement highlighting the new standard 4-speed floor-shift.
View fullsize  1969 metallic blue Holden LC Torana GTR two-door with 2600 (161 cubic inch) straight-six. Vintage print ad.
View fullsize  1969 metallic blue Holden LC Torana GTR two-door  2600 ‘high-performance 125 hp engine’. Vintage print ad.
View fullsize  1969 red Holden LC Torana 2 2250/2600 four-door ‘Australia’s first six-cylinder compact’. Vintage print ad.
View fullsize  1969 silver mink Holden LC Torana SL 2250 four-door ‘The breakaway begins’. Vintage print ad.
View fullsize  1969 Holden LC Torana tan interiors - S and SL models featured. Original two-page magazine ad.
View fullsize  1969 red Holden LC Torana six-cylinder four-door. Vintage print ad.
View fullsize  1969 Holden Torana ‘4’ SL ‘with metallic paint finish’ and vinyl roof - vintage print ad.
View fullsize  1970 single-page print advert for the Holden LC Torana GTR in orange, featuring cartoon-style artwork.
View fullsize  Metallic brown Holden LC Torana 4 ‘Australia’s Car of the Year’ - vintage Women’s Weekly magazine advert dated December 16, 1970.
View fullsize  1971 orange Holden LC Torana GTR ‘Rub your eyes, world’ - vintage single-page print ad.
View fullsize 1972-orange-holden-lj-torana-gtr-rally-print-ad.jpg
View fullsize 1971-lj-torana-race-victories-print-ad.jpg
View fullsize  1972 Holden LJ Torana SL 4-door - vintage print ad.
View fullsize  1972 purple Holden LJ Torana GTR XU-1 ‘The rally eater’ - vintage print ad.
View fullsize  1972 ‘Lime green metallic’ Holden LJ Torana GTR XU-1 two-door. The XU-1 had the bigger 202 (3.3ltr) six with triple side-draft Strombergs, hotter cam timing, close-ration 4-speed and rear spoiler. Vintage print advert.
View fullsize  1972 silver Holden LJ Torana 1300 ‘4’ with black vinyl roof - vintage print ad.
View fullsize  1972 metallic blue Holden LJ Torana SL ‘6’ sedan - vintage print ad.
View fullsize  1972 metallic green Holden LJ Torana GTR ‘Australia’s best value-for-money sports sedan’  - vintage print ad.
View fullsize  1972 Holden LJ Torana options - vintage print ad.
View fullsize  ‘There’s a bit of Bathurst Winner in every Torana’ - 1972 Holden print advertisement featuring an image of Peter Brock’s No28 race champion on the track.
View fullsize  1972 Holden LJ Torana GTR specs and features - vintage print ad.
View fullsize  1972 Holden LJ Torana range- vintage print ad.
View fullsize  1972 Holden LJ Torana range and specs - vintage print ad.
View fullsize  1972 Holden LJ Torana S two-and-four door models ‘Australia’s only six-cylinder compact’ - vintage print ad.
View fullsize  1972 orange Holden LJ Torana ‘4’ 1600 OHC ‘It’s got a darned cheek’ - vintage print ad.
View fullsize  1972 Holden LJ Torana safety features - vintage print ad.
View fullsize  1972 Holden LJ Torana 4-door SL ‘Warm up to super luxury’ - vintage print ad.
View fullsize  1972 purple Holden LJ Torana 2850 two-door - vintage print ad.
View fullsize  1972 orange Holden LJ Torana 4 two-door - vintage print ad.
View fullsize  All new for 1974 blue Holden LH Torana 1900 SL four-cylinder - vintage print ad.
View fullsize  1974 ‘Papaya’ orange Holden LH Torana 6 sedan, and a ‘Barbados’ green SLR 5000 V8 - vintage print ad.
View fullsize  1975 Holden print ad with an artist’s rendering of Colin Bond’s winning HDT LH Torana SLR5000 race car
View fullsize  1974 ‘Papaya’ orange Holden LH Torana SLR 5000 sedan ‘Now you’ve really started something’ - vintage print ad.
View fullsize 1974-holden-lh-torana-accessories-print-ad.jpg
View fullsize  1974 Barbados green Holden LH Torana SLR sedan - vintage print ad.
View fullsize  1974 Barbados green Holden LH Torana SLR 5000 V8 sedan ‘The power plant is a 5-litre 240 horse V8 that inhales through an imported quadrajet carb’. Vintage print ad.
View fullsize  ‘The legend lives on’ - 1975 print ad for the new LH Torana showing a Marlboro-HDT Torana SLR5000 in action on the race track.
View fullsize  1975 ‘Papaya’ orange Holden LH Torana SLR 5000 sedan ‘If the the SLR5000 doesn’t turn you on, better have your timing checked!’. Vintage single page magazine ad.
View fullsize  1976 ‘Aquamarine’ blue Holden LX Torana SL sedan photographed on Collins St, Melbourne. Original print ad.
View fullsize  1976 ‘Aquamarine’ blue Holden LX Torana SL sedan - original two-page magazine ad.
View fullsize  1976 ‘Papaya’ orange Holden LX Torana SS hatchback. Original single-page print ad.
View fullsize  1976 ‘Papaya orange’ Holden LX Torana SS hatchback - vintage print ad.
View fullsize  1976 ‘Opaline’ green Holden LX Torana SS V8 hatchback featured in an ad for 'Autotrack’ custom luggage racks.
View fullsize  1977 Holden LX Sunbird hatchback and sedan with Holden’s new RTS - Radial Tuned Suspension. ‘Dedicated to the driver in every family’. Original print advert.
View fullsize  1977 ‘Opaline’ green Holden LX Sunbird hatchback ‘With an economical German-designed 4-cylinder engine’. Vintage print ad.
View fullsize  1979 red Holden UC Torana SL hatchback and sedan ‘International styling + Radial Tuned Suspension = Torana Magic’. Original print ad.

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